So, I'm a business owner. And the dialog has totally shifted: "Close the deal. Close the deal, and a contract should be coming your way. Close, close, close." Now that we know our value, how do we get other people to see it? Promotion, marketing, funneling, sales calls. The good news is that there's no need to do any other social media updates... for now. That's like creating content for free. How have I found clients in the past? Facebook. Connecting with people in the industry, chatting with them about their project, upcoming events. This week, I found a Facebook ad on a kid's toy, and decided to message them cold and try to sell a service. Something that's crucial to note... listen to them first. 80% of the dialog should be from them, but I introduce myself lightly. And it's not an intuitive formula-- because I still don't believe they realize why they need UX research. It's hard to explain that to someone who isn't in tech. It