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Working for Startups... Supposedly for a Good Cause

I'm caught between two opposing forces. I'm working for a start up company that seems to have brought me back to my blog again. If you're curious this post won't be made public until I leave this place. It seemed to come at the perfect time. I joined a startup company that aims to create a social media network for diverse candidates in all fields. I went out of my way (at least I was paid) to comb through my contacts and get them excited about this platform. I've been here a few weeks, and thought the CEO is a bit "agro," (I figure that is just the way one gets things done. I've been a bit aggressive while driving a product, from the ground up) generally everyone at the company seems very nice and talented. I'm very proud of my team and I realize even more that diversity and inclusion is a prominent field where I can shine. Slowly, starting last week, I begin to dig through old posts. The website used to be a social group kind of thing, that wa...
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Vetting or Gatekeeping?

Bay Area Womxn in Games constantly works to include transwomen and has a spectacular board of advisors from a variety of backgrounds. We are open to new leadership. Here's one example of how we have striven to include speakers of all backgrounds, despite the closed-minded tendency of sponsors and other organizations. I'm responsible for the first 2 years of the Bay Area Womxn in Games conference. When we partnered up with Women in Games International (WIGI) we were thrilled to finally meet our goal after 2 years of independent organizing. We were going to meet the organization that started it all, who inspired us to create a local organization in the first place, and they invited us to their board meeting. However, as we attended a few meetings, the conversations became more and more depressing. The people who were elected to be leaders did not know how to lead. After all, you have a team of unpaid volunteers. Let them be motivated to contribute the way that their natural s...
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Finding Clients and Sales Calls

So, I'm a business owner. And the dialog has totally shifted: "Close the deal. Close the deal, and a contract should be coming your way. Close, close, close." Now that we know our value, how do we get other people to see it? Promotion, marketing, funneling, sales calls. The good news is that there's no need to do any other social media updates... for now. That's like creating content for free. How have I found clients in the past? Facebook. Connecting with people in the industry, chatting with them about their project, upcoming events. This week, I found a Facebook ad on a kid's toy, and decided to message them cold and try to sell a service. Something that's crucial to note... listen to them first. 80% of the dialog should be from them, but I introduce myself lightly. And it's not an intuitive formula-- because I still don't believe they realize why they need UX research. It's hard to explain that to someone who isn't in tech. It...
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